Putting customers at the center of the business is vital for any retailer. Omnichannel retail — i.e. creating a 360-degree view of the customer based on purchase history, preferences, extended demographics, shopping behaviour and additional granular pieces of data...
US tech giant Apple has acquired Tuplejump -- a Hyderabad-based machine learning startup that helps companies to store, process and visualise big data with its unique software.
Founded in 2013, Tuplejump's two co-founders Rohit Rai and Satyaprakash Buddhavarapu have already...
How will the next generation of retail CEOs, internationally, tackle the industry's biggest challenges?
According to a recent study of 58 aspiring CEOs by interim and executive search firm Green Park, 71 per cent say that they will rely on...
Big Data is all about turning extremely large quantities of data into useful information. When companies aggregate data and analyse them effectively, patterns emerge, ideas are born, and fashion companies become trend setters.
The retail sector in India is emerging...
The global retail economy is growing at an exponential pace and technology continues to act as an enabler for most enterprises. The Indian retail market, in particular, is expected to double to reach $ 1 trillion by 2020 from...
According to a report by analytics major McKinsey, some leading retailers are turning the promise of Big Data into reality. An analysis of more than 250 entities over 5 years has revealed that companies that have established Big Data...
Companies like Apple, Amazon, and Google continue to disrupt conventional approaches, driving up consumer expectations for ease and relevance. And increasingly, as customers hop their way through the purchase process, they expect a harmonized omnichannel experience.
At its core,...
Life begins where fear ends; it is a battle between guts over fear and when the gut wins, an epochal journey begins from there. The Indian retail industry is also undergoing a metamorphosis: Following omni-channel pursuit to innovating usage...
Marketers today hardly know their customers. What they know is an aggregated cluster of people who are out there to buy. The story reveals interesting facts about how big data facilitates knowing customers one on one and is critical...
Gifts! Now who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time,...
While modern styles and sustainable options like lab-grown diamonds are rising, many consumers still prefer traditional jewellery
The Indian Jewellery...