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Bata joins hands with CLM platform Easyrewardz for BataClub loyalty programme

The partnership facilitates tracking customer visits, enhancing service experiences, and fostering loyalty through personalized offerings and delightful services Bengaluru: Global footwear brand Bata has partnered with end-to-end customer lifecycle management (CLM) platform Easyrewardz to leverage the latter’s ‘Zence’ customer relationship management...

Bata teams up with Blue Yonder to improve shopping experience

The  collaboration will enable Bata to revolutionize its merchandising strategy and replenishment planning processes to enhance customer shopping experienceBengaluru: Multinational footwear retailer Bata has partnered with Blue Yonder, a US-based supply chain management company aimed at revolutionizing its merchandising...

Bata bolsters premium portfolio, aims 20% sales from online in next 2-3 yrs: MD Gunjan Shah

The company is expanding its presence in both channels - physical stores and online - and expects e-commerce to contribute 20% of its total sales in the next two to three yearsNew Delhi: With inflation cooling off, leading shoemaker...
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Indian burgeoning e-commerce lowers discounts, focuses on profits, as funding declines

Two-day Phygital Retail Convention deliberates declining consumption disparity New Delhi: Indian e-commerce market is on the rise, but funding from...
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