Here's why experts favour customer retention over acquisition in online commerce
New Delhi: A report by customer engagement platform MoEngage found that over 62% of customers...
Representatives of successful brands share factors to consider, issues to eliminate and tech to embrace when building a D2C e-store that clicks with customers
New...
A look at how major retailers, e-commerce giants and other players have started capitalising on the potential of Generative AI to deliver customer satisfaction...
Google has rolled out features to help small merchants stand out during the upcoming holiday shopping and festive season
New Delhi: Google has rolled out three...
With billions of messages shared daily, WhatsApp has emerged as a powerful tool for retail businesses to engage, support and serve customers
Launched in...
With over four years of experience, Mannu Mathew specializes in business journalism with a focus on technology, the retail sector, D2C, and E-commerce brands. He is working as the Assistant Editor for India Retailing and Images Retail Magazine.