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Mannu Mathew

The rewards of customer retention in e-commerce

Here's why experts favour customer retention over acquisition in online commerce New Delhi: A report by customer engagement platform MoEngage found that over 62% of customers...

How to build a great D2C e-store

Representatives of successful brands share factors to consider, issues to eliminate and tech to embrace when building a D2C e-store that clicks with customers New...

Here’s how retailers and e-commerce platforms use Generative AI

A look at how major retailers, e-commerce giants and other players have started capitalising on the potential of Generative AI to deliver customer satisfaction...

3 New features by Google for small merchants and retailers

Google has rolled out features to help small merchants stand out during the upcoming holiday shopping and festive season New Delhi: Google has rolled out three...

WhatsApp Marketing: From Conversations to Cart

With billions of messages shared daily, WhatsApp has emerged as a powerful tool for retail businesses to engage, support and serve customers Launched in...

Here’s how Google mentors emerging startups

Tech giant Google offers a wide variety of programmes and initiatives to help startups grow and scale India had more than 93,000 startups according...

About Me

With over four years of experience, Mannu Mathew specializes in business journalism with a focus on technology, the retail sector, D2C, and E-commerce brands. He is working as the Assistant Editor for India Retailing and Images Retail Magazine.
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Big Basket partners with Tanishq and MMTC-PAMP

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