For retailers, ensuring a smooth and satisfactory ‘last-mile’ delivery – the final leg of the journey where a product lands in a consumer’s hands – is now more significant than ever. A superior last-mile experience engages and retains consumers, with our research showing that three-quarters are willing to spend more if they are satisfied with the delivery services…
Retailers must ‘go the extra mile’ to overcome inefficient and unprofitable delivery models
Share
Facebook
Latest News
India is among the top 5 priority markets for Mars Petcare: India MD Salil Murthy
The company plans to double its total marketing spending in the country in the next couple of years, Salil...
