Mandanna’s pan-India appeal and cultural resonance will enable the brand to forge deeper connections with discerning consumers through storytelling led brand campaigns
Bengaluru: American casual footwear brand Crocs has onboarded Indian actress Rashmika Mandanna as its global ambassador from the country, the company said in a press release on Wednesday.
As part of this strategic partnership, Crocs India aims to strengthen its reach and deepen consumer relevance across regions, responding to the growing demand for fashion that is both expressive and accessible. Mandanna’s pan-India appeal and cultural resonance will enable the brand to forge deeper connections with discerning consumers through innovative, storytelling led brand campaigns.
The collaboration officially launches with ‘Your Crocs. Your Story. Your World’, a campaign that amplifies awareness for the Classics collection and Jibbitz™ charms, positioning them as everyday style essentials that celebrate individuality, while unlocking new avenues for growth across untapped markets.
“Crocs has always been a brand I’ve felt connected to — I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for.” saidMandanna. “If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers — I wear my heart on my sleeve. With Crocs and Jibbitz™, I get to bring that side of me to life and create something that’s completely my own.”
The 360-degree campaign will roll out across digital, social, retail, and exclusive brand experiences.
“Mandanna embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer,” said Yann Le Bozec, Head of Crocs International Marketing.
Crocs is a casual footwear brand present in more than 85 countries through wholesale and direct-to-consumer channels.
Metro Brands Ltd. serves as the exclusive licensee for Crocs in India. The partnership began in 2008, initially launching Crocs products through Metro Brands Ltd.’s multi-brand outlets. In 2015, the two companies signed a non-exclusive retail license agreement, allowing Metro Brands Ltd. to distribute Crocs products throughout India.
In 2024, retail conglomerate Apparel Group entered into a partnership with Crocs, securing its position as the exclusive retail licensee for Crocs footwear in northern and eastern India.
Its products are available for shoppers to explore at select Crocs stores across India or online at crocs.in and Myntra.
