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Reliance Retail’s Avantra by Trends opens 71st store

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The new store is located at Phoenix Marketcity mall, Kurla West, Mumbai

Bengaluru: Avantra by Trends, an ethnic wear brand by Reliance Retail, has launched its 71st store in the country in Mumbai, a company official wrote on social media. The store is located at Phoenix Marketcity mall, Kurla West, Mumbai.

“We are thrilled to announce the opening of our newest store at Phoenix Marketcity, Kurla. Bringing you an exquisite array of sarees, designer lehengas, and diverse ethnic wear – it’s a haven for traditional connoisseurs,” said Sudhir Dnyanval, head business development at Avantra by Trends in a LinkedIn post while sharing images of the new store.

The brand provides a diverse range of items including sarees, lehengas, blouses, kurtas, dress materials, bridal collections, traditional jewelry, and accessories.

Avantra by Trends was launched by Reliance Retail in September 2021 as an exclusive saree and women’s ethnic wear concept store in Bengaluru. 

Currently, the company is present in over nine states including Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala, Orissa, West Bengal, Assam, and Uttar Pradesh.

Founded in 2006, Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. It retails food, grocery, jewellery, apparel, footwear, toys, home improvement products, electronic goods, and farm implements under various sub-brands. 

Reliance Retail and other subsidiaries and affiliates of Reliance Retail Ventures Ltd (RRVL), operate an integrated omni-channel network of over 18,650 stores.

The company owns and operates fashion and lifestyle brands such as Reliance Trends, Trends Footwear, Reliance Jewels, Azorte, Centro, Fashion Factory, Yousta and Ajio.

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