New Delhi: UK-based fashion accessories brand Accessorize London has introduced its first ‘marble concept store’ – a store designed by white marble – in India at Phoenix Marketcity, Kurla, according to a press release on Wednesday.
The design is inspired by the modern bazaar concept and is made of perspex, brushed brass, marble, and dip-dyed fabric. The new design allows complete flexibility between product and season and visually merchandise the stores clearly to house the array of options, the release said.
Kumar Saurabh, chief executive officer, Planet Retail Holdings Pvt Ltd, said, “We aim to provide customers with fun shopping moments and also making the experience reflect our creative, colorful, quirky brand. We always believe in bringing global retail experience in India, and this store is the next leap in that direction.” Planet Retail Holdings owns Accessorize London in India.
The brand also plans to launch all the upcoming stores in the new format and transform the existing ones with the same concept.
Accessorize London deals with bags, sunglasses, different kinds of jewelry and other fashion products. It has store in major metros such as Mumbai, Delhi, Bengaluru, Hyderabad, Pune, and Kolkata.
The brand has also adopted the omnichannel selling strategy through its website, e-commerce and other channel partners, with a projected growth rate of 45% for the current fiscal year.
