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D2C brand Salty raises Rs 5.4 crore

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The funds will be used for team expansion and the launch of a new product range

New Delhi: D2C fashion jewellery brand Salty has raised Rs 5.4 crore in a funding round led by All in Capital and Anucut Capital, a release by the company said on Friday.

Other strategic investors participating in the round are SuashishDiamonds, JK Group, and other angel investors, the release added.

The funds will be used for team expansion and the launch of a new product range. Other plans include fortifying the brand’s digital presence with the release of an app and achieving the milestone of becoming a 100-crore company in the next few years.

“The funding is a testament to the hard work of our team and the support of our community. We aim to achieve Rs 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Co-founder of Salty.

Founded in 2022 by Sonaal Goel, Twishaa Gupta, and Kanishka Garg, Salty has fulfilled over one lakh orders. The brand’s history is demonstrated by its approval into the Startup India Seed Fund program and a community of 1 lakh followers on Instagram.

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