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Anko partners with Myntra to expand its reach in India

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Anko is offering a minimum discount of 50% on its products on Myntra

New Delhi: Australian homeware brand Anko has partnered with e-commerce platform Myntra to bring its range of homeware products to Indian customers, the brand announced in a release on Thursday.

As of now, the brand is offering a minimum discount of 50% on its products, the release added.

“We are thrilled to collaborate with Myntra and introduce our offerings to the vibrant Indian market,” said Pulkit Bansal, country head, Anko India.

“By partnering with Myntra, we aim to reach a wider audience of discerning customers who value quality and affordability. Our exclusive minimum 50% discount ensures that Indian customers can partake in the excellence and value that define the Anko brand,” Bansal added.

Anko has established its identity in the Indian homeware market by presenting an extensive product range designed and curated by an in-house team of Australian designers, including products like homeware, living, kitchen, dining, sports, outdoor, electronics, and toys.

55% of Anko’s sales in the country come from the top eight metros, Bansal told IndiaRetailing in an exclusive interview in July.

Founded in 2017, Anko entered the Indian market through D2C channels, i.e. Amazon in April 2023 and Flipkart in June 2023. The brand’s products are sold globally and across 300 stores in Australia and New Zealand and it sold over 800 million products in the past year.

Bengaluru-based, Myntra currently houses over 6000 fashion and lifestyle brands on its platform including international brands such H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Mango, Nautica, Forever 21, Slazenger, Marks & Spencer, Crocs, M.A.C, and Fossil. It services over 19,000 pin codes across the country.

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