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Athiya Shetty becomes the face of Just Herbs’ natural makeup line

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Athiya, as the brand ambassador for Just Herbs natural make-up, will be seen promoting the products in the brand’s marketing communications across digital, print and at the brand’s points-of-sales across India

Mumbai: Luxury Ayurvedic beauty brand Just Herbs, which makes herb-infused makeup products, has signed Bollywood actress Athiya Shetty as the face for its natural makeup line, the company announced in a press release on Tuesday.

“Athiya is a perfect mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern-day beauty formats. Our expression beautifully aligns with Athiya’s wholesome take on beauty, as she keeps it real, raw and authentic, is modern yet embraces her roots with grace,” said Arush Chopra, chief executive officer and co-founder, Just Herbs.

Athiya, as the brand ambassador for Just Herbs natural make-up, will be seen promoting the products in the brand’s marketing communications across digital, print and at hundreds of points-of-sales across India. She will be seen endorsing Just Herbs’ products such as its ghee-based lipsticks, lip glosses, foundations and several other makeup products that the brand is slated to launch this year.

Athiya will dominate the brands’ online presence including its website, and e-commerce platforms including Nykaa, Amazon, Flipkart, Myntra and more. Just Herbs will also leverage Athiya’s popularity for its in-store branding and marketing collaterals across more than 150 retail stores in tier 1, tier 2 and tier 3 cities.

“I am elated to be a part of this association to advocate for our rich Ayurvedic rituals and how it can wonderfully combine with new-age beauty products for long-lasting solutions. I absolutely look forward to this association, it will definitely be an exciting one!” said Athiya Shetty.
 

Founded in 2014, Just Herbs has a variety of Natural Makeup products including Herb-enriched Matte Liquid Lipsticks, Serum Foundation, Ayurvedic Kajal and Nourishing Lip and Cheek Tints which are also available on online marketplaces such as Nykaa, Amazon, Flipkart and Myntra. The brand has aggressive plans to expand its retail footprint across India and is already present in more than 150 multi-brand outlets.

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