The brand will launch a series of campaigns that capture the brands and Ali’s distinct personas
Mumbai: Dennis Lingo, a men’s fashion brand that is part of Mensa Brands, announced its collaboration with the Indian actor and fashion influencer, Ali Fazal.
“We are excited to welcome Ali Fazal to the Dennis Lingo family. As an accomplished actor and a fashion icon, Ali’s association with Dennis Lingo will add tremendous value to our brand and help us reach out to new audiences,” said Ananth Narayanan, founder and chief executive officer, Mensa Brands.
“I am thrilled to be associated with Dennis Lingo, a brand that is redefining fashion as we speak. Fashion is self-expression among other things. Dennis lingo’s collection subtly reflects that.” said Ali Fazal on his association with Dennis Lingo.
“Ali Fazal’s authenticity, versatility, and style are a perfect fit for our brand, and we are confident that his association with us will help us achieve our goal of providing our customers with the latest fashion trends and cater to their changing needs,” added Romil Jain, founder of Dennis Lingo.
The brand will launch a series of campaigns that capture the brands and Ali’s distinct personas. Dennis Lingo outfits are already available on the website, as well as on major e-commerce sites such as Amazon India, Ajio, Flipkart, Myntra, and others.
Mensa builds global digital-first brands from India by partnering with entrepreneurs, investing in the business, and bringing the team’s expertise and technology to scale the brands. The founding team has a combined experience of over 100 years in Indian and global e-commerce. The team is led by founder and chief executive officer, Ananth Narayanan previously the chief executive officer of Myntra and Medlife and a Senior Partner at McKinsey & Company. The company is backed by marquee global investors, including Accel Partners, Falcon Edge Capital, Norwest Venture Partners, Prosus, and Tiger Global Management. It has also secured debt financing from Alteria Capital, InnoVen Capital, Oxyzo, and Stride Ventures