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Erode’s Texvalley transforms into South India’s first destination mall, opening new vistas for trade, shopping, and entertainment

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Texvalley, a trailblazing B2B hub for the textile industry, located at a sprawling 20 lakh sq.ft area in Erode, Tamil Nadu, is all set to metamorphose into South India’s first ‘destination mall’ of its kind, housing both B2B as well as B2C business across segments, besides food, entertainment, and other lifestyle outlets.

Fully exploiting the growing demand for a destination mall in this region that comprises Karur, Erode, and Tirupur, Texvalley, in its new avatar, is dedicating over 4,00,000sq.ft for B2C business and lifestyle outlets. There-imagined Texvalley will house a hypermarket, a 5-screen multiplex, a 500-seater food court, 100+ ‘outlet’ vanilla shops, and 5 fine dine options, and a family entertainment center. The formats of these facilities would be completely new to the region and are designed keeping today’s youth in mind.

For its transformational journey, Texvalley has appointed Beyond Square feet, a consulting firm specialising in providing end-to-end solutions in mall development and mall management. 

Currently, the textile market has 500 odd brands, representing textile and allied industries, and is making a turnover of about Rs 750 crore. However, the new mall will take the presence of differentiated local and global brands to 1500 within the next two years. As per a research report by AC Nielsen,a global marketing research firm, the turnover of Texvalley may cross Rs. 5,000 crore by 2024. The report points out that adding the “Outlet Mall” to Texvalley, shall further give impetus to the footfalls, thereby making Texvalley the most sought after destination in the entire region.

Talking about Texvalley’s transformation, Devarajan C, Vice Chairman, Texvalley, said, “The grand makeover is in alignment with our unwavering vision of promoting the business of our customers and boosting the experience of our visitors. Since inception, we have set several new benchmarks in the textile industry in India – one of them being, our undisputed position as South India’s largest textile market. We keep growing and evolving with the changing needs of our customers. The new Texvalley as South India’s only B2B and B2C integrated destination mall is in line with global retail trends. We expect that there will be a symbiotic relationship between B2B and B2C segments thus boosting business, enhancing customer experience and future proofing the asset.” 

Commenting on the growth of Texvalley post transformation, P Raajashekar, Managing Director, Erode Textile Mall (PVT) ltd (Texvalley), said, “The footfall of Texvalley is expected to grow multifold- from about 60,000 visitors a month during the pre-Covid years to over 5,00,000 businesspeople, consumers, and tourists every month in the next two years post the large-scale infrastructure enhancements which are nearing completion. It is projected to provide direct and indirect employment to about 50,000 skilled people”. 

Briefing the media, Susil S Dungarwal, Chief Mall Mechanic, Beyond Squarefeet, emphasized that “Change is the priority number one for growth post Covid. This means, evolving to match with the new expectations of the stakeholders. At Texvalley, we have reinvented the entire business strategy in such a manner that it would be the most sought after destination marketplace in the entire southern region. We have been known in the sector to drive challenging projects to success. The new positioning and mix of the trades will attract customers from all over the country and beyond, thus converting Texvalley into a world class destination.” 

Texvalley is owned by Erode Textile Mall ltd., a special purpose vehicle promoted by two prominent business groups: Lotus Textiles, and URC Pvt. Ltd, a leading construction company in South India.