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Reliance Brands join hands with designer Rahul Mishra to set up new JV

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RELIANCE BRANDS LIMITED (RBL) has partnered with designer Rahul Mishra to create a new 60:40 joint venture. The new brand will present an exclusive ready to wear collection at one of the global fashion week, an official statement highlighted.

The statement also mentioned that the brand will grow vertically and horizontally to cross pollinate creativity further in the fields of accessories, footwear,  home, beauty, and jewellery for a worldwide audience.

Isha Ambani, Director, Reliance Retail Ventures Ltd. (holding company of all retail  companies in Reliance Industries Limited group) commented on this “ Rahul Mishra’s flawless contemporary design sense and stunningly intricate pieces have spotlighted  Indian expertise in crafts globally. Accompanied with his expertise in leveraging international fashion  forums to accelerate brand building and creating a global customer base, it’s the perfect secret sauce to  co-create a global brand. It’s a strategic part of our ongoing commitment to nurture Indian art and  culture.”

A champion of mindful fashion who employs local artisans to bestow their traditions on modern designs,  Rahul Mishra has many firsts to his credit. In January 2020, he became the first Indian designer to  showcase at Paris Haute Couture week. Through the past five seasons at the Paris Haute Couture Week,  he has taken the Indian savoir-faire global with his unique perspective rooted in the philosophy of the 3  E’s – Environment, Employment and Empowerment. The brand also made its debut at India Couture week  in 2015 – widening its footprint within the country as well. His eponymous couture label with two flagship  stores in India and a thriving national and international distribution channel finds its genesis in the ideas  of sustainability.

Back in 2014, Rahul Mishra also became the first Indian to win the coveted Woolmark Prize at Milan  Fashion Week. The journey of Rahul Mishra’s global Ready to Wear started at Paris Fashion Week in 2015  and grew from strength to strength in a showcase over 13 seasons. His aesthetic marrying his Indian  heritage with European cuts and tailoring created a strong international footprint retailing at some of the  best stores across the world which included Colette in Paris, 10 Corso Como in Milan, Harvey Nichols in  London, Saks Fifth Avenue in New York, David Jones in Australia, Joyce in China, and the likes of Moda  Operandi and Farfetch with online retail.

Designer Rahul Mishra commented on this “We are excited to have the wonderful opportunity via this JV to partner with the market leader Reliance Brands that brings with it a strong know-how in management of the luxury and retail landscape. The care they take to nurture the growth of some of the world’s best luxury brands, their understanding of every aspect of the business process resonates with our vision for growing the vistas for Rahul Mishra Design House. Reflecting on the critical and commercial success of Rahul Mishra couture collections, it has been our desire to equally focus on ready to wear business and extend our universe by democratising the fashion cultivated by us. With this partnership for the new brand, we are sure of achieving mindful growth while giving the process its due attention and care.”

Rahul Mishra will lead the creative direction of the new brand as Creative Director.