MUFTI, one of the leading menswear apparel brands announced the launch of its new concept store in Ahmedabad. The flagship store, spread across 1,500 sq.ft., is located at CG Road and houses the complete range from MUFTI’s latest collections. With a strong focus on providing progressive fashion to its customers, the brand seeks to further propel its goal of becoming a global brand with Indian roots.
Spearheading its expansion plans, the brand seeks to take new directions in curating engaging and effective consumer experiences. The brand has embarked on a journey to revitalise the aesthetics of its standalone stores. Manifesting the brand’s ethos of being distinctive, free-spirited and vibrant; the new store personifies the spirit of the city Mumbai.
That Mumbai has been the ‘city of origin’ and ‘core inspiration’ of the brand is testament to its deep-rooted relationship with the city. The store’s interior design is defined by iconic visual elements that form the quintessential component of the city’s imagery. Recognized as the pioneer of fostering an alternative choice to the lifestyle, the brand has internalized the spirit of Mumbai by weaving vivid landmarks of the city into the overarching theme of the store.
Commenting on the launch of the latest concept store, Kamal Khushlani, MD & Founder of MUFTI said, “One of the main goals of our expansion drive has been to create impactful and engaging experiences for our consumers. Our new concept store aims to invoke memories of the city through a cohesively designed effective visual merchandising. Through our design we seek to leave a powerful brand in our customer’s mind.”
Beginning with its new concept store in Ahmedabad, Mufti envisions a fresh approach that promises to enhance the shopping experience of the customers.