Despite all of this, and in virtue of this, the role of brands in today’s world is more imperative and valuable than ever. Branding has shifted from being about ensuring consistency to stimulating desire; from marketing-centric to enterprise-centric; from simply creating functional and emotional differentiation to fundamentally changing the way a business goes to market; and from communicating the consumer experience to actually shaping it…
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The Indian Beverage Industry Has Transformed To ”Made in India” for The World
Mr Kunal VasudevaThe sector also offers direct and indirect employment to a staggering 79 lakh individuals in IndiaNew Delhi:...