As part of its ambitious and aggressive expansion strategy in the Indian sub-continent, Crocs India has announced the opening of its 100th store at VR Mall in Chennai.
The new store, which spreads across 625 sq. ft., is Crocs’ third store in the city and 5th in the state of Tamil Nadu. Boasting a premium location at VR Mall, the hub for luxury and international brands in Chennai, the store promises to strengthen the reach of the iconic brand in the state capital.
Since the opening of its first store in India in 2008, Crocs has successfully carved a distinct positioning for the brand amongst the Indian consumers akin to its global positioning and is growing at a robust pace with presence across 50 cities in India.
Crocs, which is known globally for its iconic Clogs, is turning towards India to fuel its next phase of growth. India is currently the 6th biggest market for Crocs globally with a high double-digit growth year on year.
Metro Shoes, the national franchise partner of Crocs India, will be operating this 100th store located in Chennai. The partnership with Metro Shoes began in 2014 which has helped the iconic footwear brand in expanding its reach to over 50 cities through its EBO operations.
Speaking on occasion, Deepak Chhabra, CEO & MD, Crocs India, said, “We are excited on reaching the century mark in India. India is one of the rare markets where even after opening 100 stores we still feel under-penetrated. Our absolute focus for the next phase of geographical expansion will continue to be on top 6 metro cities across the country along with state capitals. Exclusive brand stores are a very significant part of our growth strategy. In addition to aggressively growing our EBOs, we will be strengthening our presence in Tier-II cities via MBOs and Kiosks. Further, e-commerce will remain an integral part of our distribution strategy and help us reach out to consumers where our brick and mortar presence is limited. Region-wise South India, due to its demographics and very high brand recall, contributes the highest amongst all regions in the country and will remain an integral part of our India growth strategy.”
Commenting on the occasion, Rafique Abdul Malik, Chairman & MD, Metro Shoes, said, “We would like to congratulate Crocs India on the launch of their 100th store and are confident that this is just one of many more milestones to follow. Metro Shoes is glad to partner with a brand which despite being just 16 years old has an iconic status with probably the highest brand-recall across the globe. India as a nation has a high affinity for open shoes and sandals owing to the climatic conditions, making Crocs highly relevant in this market.”
With its unique brand awareness and break-through product innovations, Crocs is progressing towards becoming India’s top non-athletic casual footwear brand. Other than its EBOs, Crocs asserts its strong presence in MBO channels through which its overall offline reach extends to more than 150 cities via 1,500 + points-of-sale. Additionally, it caters to 20,000+ pin codes translating to 400 cities via its e-commerce presence.
Over the past 16 years, Crocs has sold more than 350 million pairs of shoes worldwide. Crocs as a brand will continue to focus on clogs and sandals, along with new product innovations and extensions of the current product line. This year, Crocs India launched LiteRide™, Drew Barrymore ♥ Crocs Collection, Crocband™ Platform Collection, and Luxe Lined Collection. Last year internationally, the brand has associated with designers like Balenciaga and Christopher Kane bringing in some exciting trends to the runway which further elevated the appeal of the iconic clog in fashion space.