Home Research Retail brands look at positive growth in India, says JLL India

Retail brands look at positive growth in India, says JLL India

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JLL, India’s largest real estate services firm, notes that retail mall absorption recorded a positive trend in Q1 2018 (January – March).

Retail brands look at positive growth in India, says JLL India
Of the total leasing activities, 84 percent took place in Delhi - NCR which recorded 292,000 sq. ft. of mall space absorption

Total absorption across top 7 cities of India was recorded at 352,000 square feet (sq. ft.) recording a rise of 69 percent over the same time last year. The supply side of the market recorded an addition of only 160,000 sq. ft. of fresh mall supply by adding just 2 new shopping malls in Delhi – NCR.

Of the total leasing activities, 84 percent took place in Delhi – NCR which recorded 292,000 sq. ft. of mall space absorption. The other markets that saw some decent absorptions were Hyderabad (31,000 sq. ft.) and Chennai (17,000 sq. ft.).

Total mall space supply recorded in Q1 2018 was lower by close to 90 percent from same time last year and was recorded at just 160,000 sq. ft. contributed by 2 shopping center in Delhi – NCR. The market saw a withdrawal of close to 1 million sq. ft. of mall space bringing down the total retail space stock by 1 percent to 74.5 million sq. ft. from the previous 75.6 mn. sq. ft. The malls that close are typically those which were constructed many years back and did not go through periodic modifications to suit changing requirements of retailers and shoppers

The vacancy levels across mall spaces remained stable across most markets with the exception of Delhi – NCR (18 percent), Hyderabad (11 percent) and Chennai (7 percent) that saw marginal decline over past quarter.

, CEO and Country Head, said, “The increased pace of leasing activities is heartening as it signals towards a growth phase for retail in India. Brands, both national and global, are looking at increasing their presence in key markets, to capitalise on the stability and growth in the economy. Having said that, customer preferences both for brands and retail malls have been altered and today customers view retail malls not only as shopping centres but also as entertainment hubs and lifestyle destinations. Brands are also discerning about the location of their stores and are therefore choosing to align with retail malls that have higher footfalls and better conversion rates per footfall.”

Delhi – NCR emerged as the most active retail market for Q1 2018 with the completion of 2 new malls while no other city saw any new completion. The market also recorded the highest volume of leasing activities in the first quarter of 2018 with total absorptions in Delhi – NCR being close to 300,000 sq. ft.

Mumbai saw the closure of mall spaces measuring 850,000 sq. ft. in the city, contracting the available retail space, bringing down the vacancy to a manageable 10 percent in Q1 2018 as against 13 percent in Q1 2017.

Nair further added, “Landlords in India are actively adjusting tenant mixes and are placing greater emphasis on the experience of shopping. International brands have been entering the country and are expanding rapidly in the past couple of years, with more expected to look for quality space across the country. Some international brands like Kiabi, Mavi, Avva, Colin’s, Damat, Tudba Deri and Dufy are likely to enter the country in the next few months.”

In the past few months, private equity have taken increased interest in key leasehold retail assets across the country. A leasehold retail property usually has a higher probability of success as the developer is actively involved in the key functions of mall management, especially tenant management. Various new regulations like easing foreign investment for single-brand retailers, longer shopping hours and an updated framework for establishing real estate investment trusts (REITs) have attracted the attention of various private equity funds.