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Ritu Wears’ Samir Sahni joins Bueno Sandwichcraft’s board

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Bueno (, the premium sandwich destination announced the appointment of Samir Sahni as its Co-founder and Chief Growth Officer to further strengthen the leadership team. In the current role at Bueno, Sahni will be responsible to drive the franchisee business across India and Asia in the first couple of years followed by a rapid expanison in the western economy. Bueno’s move to onboard Sahni is a step towards the next round of funding and enabling the vision of opening 100 outlets in a year.
Sahni brings three decades of global experience from retailing industry and has a proven track record of founding and scaling the biggest lifestyle retail brands like Ritu Wears. At Bueno, he will be responsible for cementing the company’s preeminent position in the industry by defining strategic objectives, identifying opportunities for further growth and maximizing revenues across the board.
Commenting on new appointment Founder & CEO, Rohan Arora said, “I am pleased to announce Sahni’s appointment as Bueno’s Co-founder and Chief Growth Officer. Sahni’s deep knowledge and experience in retail and marketing will be invaluable to the brand’s ongoing expansion.”
“Sahni will bring valuable know-how to the brand and will be a huge asset to the management team” he further added.
“I am delighted to join Bueno at an exciting time in the company’s growth and look forward to leveraging my experience to help fundamentally transform the food space in India, and globally. The potential that lies ahead for Bueno in India is enormous, and the opportunity to contribute to this next chapter is deeply humbling and incredibly exhilarating”, said Sahni.
He added, “As a part of passion and backed by the insights gained from interacting with consumers I realized Sandwiches have a bigger story to portray and this was the biggest connect I could strike with Rohan and truly believe that Bueno has a huge potential to penetrate in the global market”.
Bueno, which started 4 years back, has seen ups and downs in the past but a firm belief of the team sailed the brand from a single outlet to 6 currently. Bueno futher plans to expand to 100 outlets in India by 2018 mid.

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