Entrepreneur Ananya Birla is all set to launch her second venture, CuroCarte, a global e-commerce platform that provides rare, handmade, high quality, high end, luxury products, curated currently from nine countries.
CuroCarte is a first-of-its-kind initiative, performing design interventions on rare crafts and adding value by making them suitable for the customer’s elegant taste and contemporary lifestyle.
The portal is an eclectic mix of design, beauty and lifestyle. The brand will be presenting 1,500 products across 70 categories.
CuroCarte, conceptualized by Ananya whilst on one of her travels, will run on an inventory-based model with the aim of creating a niche for itself in the premium sector.
The e-commerce portal focuses on high quality and has tied up with a renowned international laboratory that tests every product before production starts.
Talking about her new venture, Ananya Birla, CuroCarte said, “Through the brand, we aim to revolutionize the e-commerce space by bringing inaccessible aesthetically appealing products from all around the world to the people in India and also to a global audience. The charm of CuroCarte lies in the fact that we curate these products directly from the makers themselves from all around the world. We are trying to organize the unorganized market through technology.”
“It’s about bringing out what is there, but not seen before. There is so much love that goes into making products by hand, and that positivity comes through in each of our products,” she added.
An alumnus of the University of Oxford, Ananya comes with some powerful experience. She started out as an entrepreneur at the age of 17 and has made it to Verve’s Top Most Powerful Women in India list as well as Miss Vogue’s list of 28 Geniuses Under 28.
Both Ananya (CEO) and Kanupriya (COO) share the same vision, “Our aim is to bring different parts of the world together and provide products which will be an expression of the customer’s lifestyle, symbol of their remarkable taste and their individuality,” Kanupriya said at the occasion of the launch.