Yoga guru-turned-businessman Baba Ramdev’s Patanjali Ayurved Ltd on Wednesday launched a range of baby care products—hair oil, massage oil, body lotion and body wash gel—under a new sub-brand called Sishu Care.
This is a bid to expand Patanjali’s ‘swadeshi’ consumer products portfolio that is expected to clock a turnover to Rs 10,000 crore this fiscal.
In an interview to IANS in July, Baba Ramdev had said that the profits earned from the baby care business would be used for the betterment of poor children.
The company has already started rolling out these products in retail stores. Within the next couple of weeks, products will be available across the country.
According to a report in Livemint, Patanjali’s baby care products are priced between Rs.70 andRs.85 for 100ml packs—the same as products of market leader Johnson & Johnson.
Patanjali Ayurved Ltd, a company co-founded by Baba Ramdev along with his associate Acharaya Balkrishna in 2006, has sold fast-moving consumer goods worth Rs 5,000 crore in 2015-16, a 150 per cent growth from the previous year. “In one year, we are going to take its turnover to Rs 10,000 crore,” Ramdev said.
He added that his company would also improve upon and conserve indigenous cow breeds.
“We are investing Rs 500 crore in two to three years to promote local breed cows through the cow embryo transplantation technique. Our aim is basically to increase the number of indigenous cows that will automatically increase milk output and strengthen the dairy industry,” he said.
A cow normally gives three to five litres of milk a day, whereas an indigenous cow produces 25 to 50 litres a day, he said. Patanjali, which has 15,000 offline stores and is focusing on exports and improving online trading, is also launching cattle feed and supplements this year to boost milk production.
“Now, we are setting up our facilities where land is either purchased at the market price or gifted by an individual. We don’t believe in getting land on lease from any government,” he said.
(With inputs from IANS)