American fast-food chain Taco Bell is all set to expand in India and plans on opening outlets in up to 12 new cities over the next four years.
The chain, based in Irvine, California is a subsidiary of Yum! Brands, Inc. They specialize in serving a variety of Tex-Mex foods including tacos, burritos, quesadillas, and nachos among other specialty items. The Quick Service Restaurant (QSR) serves more than 2 billion customers each year in 6,407 restaurants, more than 80 per cent of which are owned and operated by independent franchisees and licensees.
In India, Taco Bell operates nine stores in three cities with plans to take this number up to 12 by the end of this fiscal. The QSR has partnered with the Burmans – the family that promotes Dabur in India. Burman Hospitality has the franchise for north India as well as some southern markets including Karnataka and Telangana.
“Our initial focus will be the top metros and their neighbouring cities. We are already present in Delhi, Bangalore and Mumbai. These three are important markets,” Taco Bell India Managing Director Ankush Tuli was quoted by news agency PTI as saying.
“Taco Bell plans to enter cities such as Hyderabad, Chandigarh, Chennai, Pune, Ahmadabad. The company is looking at adding 10 to 12 cities between now and 2020. We also plan to gave multiple stores in bigger cities,” he added.
Tuli told PTI that where a city like Chandigarh would have two-three outlets, a place like Bengaluru could well take 10-15 outlets. Currently Taco Bell is opening three stores in Bengaluru, and will add a fourth by the end of 2016.
He further added that by the end of this year, Taco Bell would completely source raw materials and the equipment locally.