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ITC to add 7 Fabelle boutiques in 15 months

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FMCG major ITC plans to add six-seven boutiques of luxury chocolate brand at its hotels over the next 15 months.

ITC to add 7 Fabelle boutiques in 15 months
The company is also looking at expanding offering in the competitive instant noodles category

“We have forayed in the luxury chocolate segment with Fabelle brand. Over the next 15 months, we plan to add six-seven boutiques for Fabelle at our hotel properties in the country. Our aim is to sell the best chocolate in the world,” CEO, , was quoted by PTI as saying.

According to a PTI Report: The company at present sells Fabelle through a boutique at its hotel , Bengaluru.

The company is also looking at expanding offering in the competitive instant noodles category. ITC consolidated its presence in instant noodles category with brand Yippee, post the Maggi controversy last year.

“We have about 25 per cent market share in instant noodles category as against 15 per cent market share prior to the controversy. You will see a few more products in this segment from ITC.. what I call calibrated launches but core also has to grow,” Rajesh was further quoted by PTI as saying.

Earlier this week, ITC said it will invest Rs 4,000 crore over the next two-three years to set up eight-nine factories across the country for manufacturing of food products.

ITC’s new integrated factories for its food division will come up in states such as West Bengal, Assam, Karnataka, Tamil Nadu, Punjab and Maharashtra.

ITC’s branded packaged foods division grew by around 11 per cent to clock a turnover of Rs 7,097.49 crore in 2015-16. Food is the second largest business for ITC after cigarettes.