Virtuous Retail’s flagship integrated retail lifestyle destination – VR Surat has won three awards at the second edition of National Awards for Excellence in Shopping Centre & Mall Marketing organised by CMO Asia. The awards recognise the professionals and organisations who have made outstanding contributions to the industry.
VR Surat has won Most Admired Shopping Centre of the Year Non Metro (West), Most Innovative Marketing Campaign of the Year and Best Architecture & Interior Design – Shopping Centre awards.
The awards note the unique offerings and services at the centre, curated in a pedestrianised, open public environment.
Thoughtful design, holistic category zoning and community engagement are an essential focus at the centre.
VR Surat won the marketing campaign for its ‘Glam Garba’ initiative, which was a 10-day programme organised during Navratri, with a unique theme for each day, celebrity visits, live orchestra with singers and emcees, professional troupes’ performances, daily prize distribution and live streaming of the event.
Vice President – Operations at Virtuous Retail, Sachin Dhanawade, said, “The consecutive win at the second edition of the awards is a fitting recognition of our efforts over the past years to bring together the people from around the region at a world class integrated retail city centre and community lifestyle destination. The centre’s design, marketing initiatives, engagement programmes are all planned keeping in mind the discerning consumers and their evolving needs.”
Director – Virtuous Retail, Rajiv Raichand, added, “Virtuous Retail designs and operates its centres on the core philosophy of ‘Connecting Communities’, where our endeavor is to create community destinations for our consumers, with a unique mix of brands, restaurants and entertainment options. We are delighted that our efforts are recognised by the industry.”
Virtuous Retail is India’s only institutionally backed retail platform, developing and managing community-oriented lifestyle centres in the country. The company is aggressively expanding its pan-India portfolio which currently includes flagship centres – VR Surat and VR Bengaluru – as well as prime city centre locations in Chennai, Mumbai and Pune, contributing to the growing retail economy.
With a successful track record of a decade, Virtuous Retail has redefined the spatial retail experience for consumers by combining global expertise and local knowledge to seamlessly integrate shopping, hospitality, food, leisure and entertainment.
These award winning lifestyle centres are innovatively designed by Virtuous Retail as future proof social hubs that are ‘Connecting Communities©’ to celebrate the local culture and enhance the city’s overall brand image.
Virtuous Retail is sponsored by The Xander Group Inc., a leading emerging markets investment firm, committed to developing 5 mn sq. ft. of retail real estate in India.