Eagle Boys to open 300 stores in 4 years

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As part of its expansion plans, Australian pizza chain Eagle Boys is looking to add another 300 stores to its network in next 4 years.
According to a report in PTI: “We plan to open a chain of 300 stores over the next three to four years. In Australia, Eagle Boys Pizza has around 200 outlets,” Eagle Boys Pizza India director and CEO G B Singh said.
He further said that India sales could be around Rs 150 crore over the next 3-4 years covering the top 50 cities of the country.
By the end of this fiscal, the number of stores would be 50 from the current 18 in the country, he added.
According to retail consultancy Technopak Advisors’ Saloni Nangia, pizza-centric chains have the highest market share among international quick service restaurants in India, and has the widest acceptance across consumer segments. “Both international and Indian pizza companies have developed the market for pizzas in India over the past two decades. While the market potential is strong, brands entering or re-entering the market will need a strong differentiated value proposition to be able to create an impact in the market,” she says.
The current outlet base is spread across Mumbai, Pune, Chennai and Hyderabad and Kolkata. In India, Eagle Boys outlets operate under three models: Express, Delivery; Dine-in. While the models have been created to cater to different customer segments, all of them follow a clear-cut location strategy.
Brand History
Eagle Boys is an Australian fast food chain specialising in pizza. With more than 160 stores throughout Australia, it is the third largest pizza chain in Australia, with 12 per cent of the share of the country’s pizza market recorded in June 2015.
Eagle Boys was founded in Albury, New South Wales by businessman Tom Potter in 1987. In 2007 NBC Capital, a Queensland-based venture capital group, bought Eagle Boys from Potter. At the pizza chain’s peak, in 2013, more than 340 Eagle Boys stores were operating across Australia. Outlet numbers fell drastically between the end of 2013 and the end of 2014 to around 170.
Eagle Boys’ major competitors are Pizza Hut, Domino’s Pizza, Pizza Capers and Crust.

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