The retailer is piloting apparel and lifestyle stores for children in Ahmedabad, Bengaluru, Jabalpur, Kolkata and Chandanpur in West Bengal, to cater to diverse consumer segments.
Kids market has become one of the fastest growing apparel retail segments, expanding 25 per cent per annum on a like-to-like basis.
The category is seeing a lot of new entrants like BabyOye, The Children’s Place, US Polo Kids and GAP. Apart from this other regular players are Mothercare, Gini & Jony and Benetton Kids.
In the past decade, retailers Spykar Lifestyles Pvt. Ltd, Raymond Ltd, Lilliput Kidswear Ltd and Koutons Retail India Ltd were unable to crack the kidswear retail segment and exited from the category.
The kidswear market is estimated to be worth Rs 75,000 crore a year and doubling every five years, growing at a compounded annual growth rate of 15 per cent. The kidswear market is usually segmented into infants (0-1 years), toddlers (1-3 years) and children (4-14 years).