KFC tied up with Mumbai’s dabbawalas to deliver their 5-in-1 meal Box. They delivered the KFC meal on Monday during the lunch hours.
In an innovative marketing campaign, several Mumbai dabbawalas delivered KFC’s meal boxes, along with their usual tiffin boxes to customers. The new boxes contained a combination of popular KFC dishes such as chicken burger, rice and gravy, hash brown, hot and crispy chicken and hot wings.
The dabbawalas surprised their existing customers with complimentary 5-in-1 Meal Boxes along with their ordinary meal.
Mumbai’s Dabbawalas daily serve home-cooked food to over 200,000 Mumbaikars, on occasions putting their own lives at risk. They’ve also been the subject of a Harvard study and have been invited to attend a UK royal wedding.