Bartle Bogle Hegarty or BBH will now be taking care of the creative part of Snapdeal as the e-commerce giant has officially announced this association for a better entrepreneurship.
Although Snapdeal has continued to work with Leo Burnett and FCB Ulka, but as per an industry executive, the company has formally declared that they are not any more interested to continue with the contract. Though the agency has refused to give any statement.
They are also refraining from signing Aamir Khan as their brand ambassador.
Snapdeal’s first advertisement series was the brainchild of Leo Burnett while rest of the ads were given by FCB Ulka. The company has spent around Rs 100 crore for designing this campaign, as said to The Economic Times by a senior official who worked on the campaign.
“Yes, we are working on Snapdeal and we have a challenging task ahead of us.” “Dil ki deal” featuring Aamir Khan was the last campaign that Snapdeal launched a few months ago, ” MD, BBH India, Arvind Krishnan, was quoted by The Economic Times as saying.