After a successful overseas sojourn across Russia, China, Malaysia, Singapore, Canada and the UAE, Delhi-based Woodland has decided to foray into technology-based products like adventure watches and fitness bands and enter into African markets.
The firm is in talks with retail players in South Africa and Zimbabwe for shop-in-shop and franchise-based sales. Woodland will be spending up to Rs 150 crore for its overseas business expansion by next year. The company also aims at raising its exports’ contribution to the total turnover to 25 per cent by next year, up from 15 per cent.
The outdoor watch range from Woodland has many special features like compass, barometer and altimeter. At present, there are 15 models available starting from Rs 8,000 onwards.
In outdoor sports gear category, some of Woodland’s upcoming products include light weight carbon-made hands-free umbrella, camping lights, UV block T-shirt, super-charged cotton T-shirt, snake bite-resistant super shell shoes and anti-microbe shoes.
The shoe and clothing major is trying to manufacture all its required products in India and for this, it has been adding two-three units each year to raise manufacturing capacity by 20 per cent – 30 per cent per annum.
Having a strong online presence with selling 15 per cent of its total products through e-tailing sites such as Amazon India and Flipkart, Woodland is gearing up to introduce an exclusive company-owned sales portal by this year.