Fast food chain McDonald’s is building a loyalty program where it will be rewarding customers on the basis of number of visits they make every month.
The program will be integrated through the smartphone app which will also track customer purchases and learn their menu preferences.
The app will also lure customers with offers on their favourite food if they fail to visit McDonald’s in a while. It is expected that the loyalty program will be rolled out late this year or early 2017.
McDonald’s is considering to set up its loyalty program just like Starbucks’ app. However, Starbucks has recently announced that from April onwards customers would earn reward stars on the basis of money they spend on Starbucks. The new decision is not welcomed by the consumers as they were happy with the current system of one star per visit.
But it seems, McDonald’s is happy with Starbucks’ decision hoping the angered customers might switch to McDonald’s coffee and loyalty program instead.