Delhi-based online fresh food and grocery store iOrderFresh, has reportedly raised an undisclosed amount of funding led by Best Foodworks Pvt. Ltd. Best Foodworks’ founder Alkesh Tandon will join the Board of iOrderFresh.
Funds raised in this round will go in technology development, for increasing supply-chain, customer acquisition and services.
Launched in December 2014 by Nitin Sawhney, iOrderFresh let’s customers order fresh fruits, vegetables, dairy, bakery products, pulses and organic food through its Android and iOS app. Minimum order delivery time is 24 hours. One can also opt for an option of one-time delivery and can even pre-schedule their order for next 30 days.
The company procures products directly from wholesale markets (‘mandis’) and offers customers a variety of payment options, including, COD, Mobile Wallet, Credit / Debit Cards as well as through online payment gateways.
According to the company, it has grown from 25,000 registered customers to 50,000 in last four months and claims that 55 per cent of the orders placed on its app are from repeat customers.
iOrderFresh will also be working on introducing numerous customer touch points, such as website, order-by-phone, order by message. Over the next few weeks, it plans to introduce delivery of ‘fresh milk’, procured directly from farms. “The smartphone is ubiquitous in modern India and slated for tremendous growth. We are seeing how online shopping has shifted from a trend to a lifestyle. The mcommerce tide is yet to sweep the country and we are certain that grocery shopping will be on top of the list, given our fast-paced lives. We are excited to partner with iOrderFresh, which we believe will redefine the food consumption supply chain of NCR and progressively across India,” Tandon was quoted as saying.