Mumbai-based online tiffin aggregator FoodAbhi is moving ahead with technological enablers post the recent acquisition of a round of seed funding from multiple investors.
Speaking to indiaretailing about the expansion activities, Amit Dube, founder, FoodAbhi.com, said, “FoodAbhi Android applications are soon to be rolled out. We understand that routing the traffic through a web application will result in higher revenues as technology is the future of any business. The Android app will help improve our customers’ user experience and will enable them to switch between vendors in real time. We are trying to improve the eco-system of tiffin services in this domain.”
He added, “We have tentative plans to launch the app during this year. We want to bring about a revolution for tiffin customers with our high quality packaging and great services.”
The company recently gathered seed funding from a slew of foreign investors. Choosing not to disclose the names and the exact financial figures invested, Dube says,” The investors are Non Resident Indians (NRI) from the top-notch companies of the world based in the US, UK, India and Netherlands.”
Dube further says, “Post seed funding, the investors are looking to expand aggressively in the Indian foodservice market. With increasing purchasing power among the Indian working class consumers, it is a crucial step in the genesis of such kind of effective and quality services.”
“As of now, this is largely an unorganised sector, unlike restaurants, where Food Safety and Standards Authority of India (FSSAI) plays a significant role. However, we realised that hygiene is one of the major and basic issues in foodservice. Therefore we maintain our own auditing mechanism, which keeps a strict check on standards of food and packaging on all fronts.”