In order to strengthen its market presence in the QSR category, Rossell India Ltd plans to set up 25 Kebab Xpress outlets by the end of this fiscal. The quick service outlets are operated by the company under its hospitality division, Rossell Hospitality.
At present, company has nine outlets in Delhi/NCR, which are company owned.
“To achieve our objective of taking Kebab Xpress pan India, this year we have envisaged enhancing the number of outlets to 25 in Delhi NCR,” Jagjit Singh, CEO of Kebab Xpress told indiaretailing.
“We shall be shortly opening outlets at World Park 1 Aerocity near IGI Airport, Garden Galleria Noida, Euro Park Ghaziabad, Indirapuram Habitat Centre Ghaziabad, Crown Interiorz Mall Faridabad, Shipra mall, Reliance malls at Vikaspuri and Dwarka,” Singh added.
Kebab Xpress reported a turnover of Rs 8.78 Cr in the last fiscal year with nine operational outlets with staggered openings in Delhi-NCR.
“QSR does not scale up overnight like technology. It has to be built up brick by brick and customer by customer. We had plans to open 10 outlets in 2014; however, owing to delays beyond our control, we could only open four,” Singh explained.
The company projects Rs 19.30 Cr in revenues for the current fiscal year.
“Kebab Xpress has witnessed positive growth from FY 2012-13 to FY 2013-14 by 574% and from FY 2013-14 to FY 2014-15 by 104%. We are confident of meeting our targets during this fiscal,” Singh asserts.