Pune-based Cooliyo has launched an innovative social commerce platform – Cooliyo mobile application for Android and iOS platforms. It is a consumer curated mobile application that helps women to find fashion and lifestyle products of their choice. Besides offering handpicked products from popular portals like Flipkart, Amazon, Snapdeal and Jabong, the app also features merchandise from small niche players who get a chance to showcase their products on a common platform.
Speaking on the launch, Mangesh Panditrao, Co-founder & CEO, Cooliyo said, “After studying the highly diverse market for lifestyle and fashion products in India, we innovated the idea of personalizing the shopping experience for women. Cooliyo is a one stop solution for the fashion enthusiasts. It brings together the best from across hundreds of online stores with categories ranging from clothes, shoes, accessories to art and home décor. “
Built by Shoptimize India Pvt. Ltd., a company offering end-to-end e-commerce solutions for brands, Cooliyo provides users easy access to the latest market trends. The entire content on the app is inspired by the likes of Pinterest and Tumblr and hence community generated. Moreover, the catalog sorting algorithm based on product popularity gives the control to the users of Cooliyo.
“For users of the Cooliyo app, shopping is a breeze on the go with a live feed of awesome products catered to their taste. We are poised to grow our user base in the coming months and be a game changer in the mobile e-commerce space”, added Panditrao.