Home Food Service Online meal delivery startup SpoonJoy raises $1 million

Online meal delivery startup SpoonJoy raises $1 million

By  
SHARE

The Bangalore-based online platform, which allows office goers and consumers to order meal packs such as set cut-fruit packs, has raised $1 million from SAIF Partners. SpoonJoy, a subscription only service, is owned by Emvito Technologies Pvt Ltd. This is the second round of funding for SpoonJoy. The service offers customers to get meals at their doorsteps. Users can sign in and select food of their choice from the number of items listed on the site, including fruits, sprouts, lunch packs and snacks. Once an item is picked, the user can enter his/her area code in the corresponding column. The startup will then deliver the items at the customers’ doorsteps.

With the new round of funding, SpoonJoy plans to expand to Delhi and Mumbai in the next two months. It is currently operational only in its home city. In December 2014, the company had raised an undisclosed amount from Flipkart co-founder and CEO and chief product officer Mekin Maheshwari with participation from Sahil Barua, co-founder of Delhivery and Abhishek Goyal, founder of Tracxn.

SpoonJoy says it currently serves 700-750 orders a day with eight kitchens across Bangalore. The company said it was receiving 350-400 orders a day till December last year, of which almost 90 per cent came from offices, while the remaining from homes.The company earns revenue both from the subscription model where users can sign up for the month or pay-as-you order.

SpoonJoy was launched in April 2013 by Manish Jethani, former AVP (catalogue) at .com. In the past, he had also worked at companies including UrbanTouch.com, Chakpak.com (whose catalogue was acquired by Flipkart) and TransBit Technologies. Jethani later roped in his IIT Roorkee batchmates Sourabh Agarwal, Prateek Agrawal and Kanishk Tyagi as co-founders.
The concept of internet-first restaurants is picking pace in India with many players including FreshMenu, Yumist and Frsh going aggressive to lead the newly emerging food sector.

According to data from a market research firm , the Indian food service market is estimated to grow to Rs 5.05 lakh crore by 2020 at a compounded annual growth rate of 11 per cent.

Previous articleQSR startup Box8 raises $3.5M
Next article‘Amul’s India’ book launched in Mumbai
FoodService India Bureau provides a powerful platform for the Indian food service sector to share their views, exchange ideas and strengthen industry collaboration for profitable and healthy growth. It is loaded with industry research, trends, news, guest columns, and analysis to give market players cutting-edge insight into the dynamics of foodservice industry of India. The readership of FoodService India Bureau spans Restaurateurs, Hoteliers, Food Retail Start-Ups, Foodservice Retailers (Physical Eating Spaces) that include Restaurant Chains, Standalones, QSRs, Pubs & Bars, Cafes, Chain Hotels - (Restaurants & Banquets), Food Court Operators, Multiplexes; Travel Food Retail, Food Retail at Other Hubs, Institutional Catering, Street Food – Food Trucks, Vans & Carts; Foodservice Retailers that operate Cloud, Ghost, Virtual Kitchens; Online Foodservice Players/ Providers/ Aggregators. Functionally they are mostly MDs; EDs; CEOs; CTOs; CIOs; General Managers; Chief Purchase Officers; Chefs; Food & Beverage Heads; Store Managers; etc,. The above readership of FoodService India Bureau collaborates and exchanges inspiration and insights with peers, and actively engages with a vast array of support organisations that include General Contractors-Design & Build; Designers & Architects; Contractor/Suppliers of Food & Beverage Equipment + Fixtures, Furniture, Fittings, Capital Assets, etc.; Partners, Financers & Investors; Marketing & Efficiency Support Organisations; Consultants and experts in FS Formats, Trends, Cuisine Trends, Opportunities; Food Retail Tech Specialist Organisations; and Industry Associations working on broader interests of industry players and liaisoning within and with GoI. And also with Suppliers of consumables - Food, Beverage, Cutlery, Table Linen, Small Equipment, Disposables, Ingredients, Raw Material, other available for sale material, etc; Hospitality Training/ Hotel Management Institutes/ Recruitment & Training Organisations; Trend/Market-Footfall Research Agencies; Marketing Activation and Employee Recruitment, Training-Development Organisations. Note: FoodServiceIndia Bureau is also the digtal vehicle of the Indian edition of the well-respected FoodService Europe & Middle East magazine is a specialty B2B publication in the HoReCa (Hotel, Restaurants and Catering) sector in India. A bi-monthly print publication, FoodService India reaches out to key decision makers in the foodservice business in the country. For feedback, enquiries and/or editorial participation, please write to rajanvarma@imagesgroup.in