Lifestyle has signed up Bollywood actor Anushka Sharma as the brand ambassador for its private label womenswear brand – ‘Code by Lifestyle’. With this association, Code by Lifestyle intends to further strengthen its positioning as leading women’s western wear brand.
Code by Lifestyle offers collections that are created embracing latest global trends and silhouettes. The new campaign – ‘Anushka Sharma for Code by Lifestyle’ — captures the brand’s fresh and vibrant spring summer collection featuring the actor. The campaign has been creatively crafted to represent the multi-hued facets of the woman of today – elegance, glamour, confidence, panache while using fashion as a reflection of her individuality.
Commenting on the association, Kabir Lumba, Managing Director, Lifestyle International Pvt. Ltd. said, “Code by Lifestyle has grown at a phenomenal pace and has emerged as a favoured fashion brand for independent, stylish and contemporary women. Anushka flawlessly epitomises the Code Woman with her confident persona and evolved sense of style. We are excited to have her on board as our brand ambassador.”
Anushka Sharma added, “Code by Lifestyle understands the style aspirations of urban Indian women well. I have a personal sense of style which is comfortable and trendy and I feel the philosophy of the brand is similar”.
Code by Lifestyle comprises of trendy ensembles designed as wardrobe essentials for a woman’s various moods, ranging from romantic to Bohemian to adventurous. Catering to the fashion forward urban female in the 25-30 years age group, the Spring Summer collection of Code by Lifestyle highlights ruling trends of denims, colour blocking and delicate lace detailing in its latest range.
Denims have been embellished with laser cuts and pearl highlighting to create an outdoor savvy yet sophisticated look. Day wear has tapered tailoring and delicate floral infusions to effortlessly translate into evening wear. Generous splashes of fresh summer prints in lacy pastel fabrics ensure that the evergreen romantic floral have a special spot in the wardrobe. Glamourous full length dresses with intricate detailing are also a key highlight of this range.