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Solemio and Fitz


Texperts offers the perfect blend of international textile marketing and sourcing solutions. It has given rise to remarkable brands like Solemio and Fitz. Solemio presents varied range of formal apparels for men that defines professionalism whereas Fitz is dedicated to offering sports and active wear for men.

Brand USP: With a deep focus on today’s youth, Solemio and Fitz offer quality and refreshing collection in trendy, Italian fit; and sporty active attire for men.

Target customers: The target customers of Solemio are exclusively men who are between the age group of 25-35 years old. Fitz is targeted towards young and dynamic males between 20-35 years old.

No. of Indian cities currently present in: Both the brands – Solemio and Fitz – have presence in 80 cities across the country.

Presence in large format stores: Reliance Trends, Spencers, More, Jubilant, Brand Factory, ITC Limited and Bharti Retail.

Presence in online retail: They have presence in all the major e-commerce portals such as Flipkart, Snapdeal, Ebay, Amazon, Shopclues, Rediff and Paytm.

Future plans: They want to make their presence in lifestyle stores like Shopper Stop, Splash, etc.

Targeted cities in the next couple of years: Bellary (Karnataka), Manesar (Haryana), Mohali (Punjab), Rudrapur (Uttar Pradesh), Neemrana (Rajasthan).

Growth percentage (CAGR of last 3 years): 35%

Brand turnover (estimated for CY2014): Rs. 25 crore