In order to capture the discerning customers of the United Arab Emirates, Neerus has opened an exclusive 4,000 sq.ft. outlet at Meena Bazaar Market in Dubai. The store was inaugrated by actor Karishma Kapoor in the presence of Harish and Neeru Kumar, the promoters.
The brand has plans to launch five more stores in Dubai and and four more stores in India. At present, Neerus, which has presence in Hyderabad, Bangaluru, Vizag and Vijaywada, has 14 exclusive outlets and is also being retailed through 20 multi-brands outlet. According to the brand, they are also contemplating taking a franchise route to expand presence.
The renowned ethnicwear brand’s portfolio includes saree, lehnga, half saree, ready-to-wear, gowns, unstitched range, mix-n-match, Neeru Kumar – signature collection and blouses, and are available in a price range that begins from a mere Rs. 500 and goes up to even Rs. 2 lakh.