Home Fashion Senco Gold aims 100 stores by 2018, plans to double its revenues

Senco Gold aims 100 stores by 2018, plans to double its revenues


Kolkata-based , a leading manufacturer and retailer of handcrafted gold and diamond jewellery, having substantial retail presence in West Bengal, Assam, Madhya Pradesh and the cities like Delhi, Bhunbaneswar, Patna, Dhanbad, Mumbai, etc, is on an expansion spree. Sharing the brand’s developmental plans, , Executive Director, Ltd, says, “We plan to roll out 20 to 25 stores across northern and western India by 2016-17.  We are targeting to reach 100-stores mark by 2018, and also double our revenues over the same period.”  The chain currently operates 58 showrooms, of which 26 are company owned and 32 are franchisee stores.

Founded 77 years ago, Senco Gold is known for its exquisite and innovative designs and competitive priced collections.  The brand’s offerings include gold wedding collection, diamond collection, costume lifestyle jewellery, platinum jewellery and more. “We specialize in handmade gold & diamond jewellery which is retailed across India. We also export our products to various international markets. It has been our endeavor to protect the artisans of Bengal and take their exquisite work to consumers everywhere”, adds Sen.

A family-owned jewellery company, Senco Gold regards the franchise route as its key growth engine. As per Sen, the brand has earned enormous goodwill in Bengal and Eastern India, “Our first showroom was opened in 1938 at Bowbazar, Kolkata. Today, we are a household name for inspiration and innovation in jewellery, and are admired for offering unique collections, impeccable services and value for money to our beloved customers. We have  utilized our immense goodwill to spread across eastern region via franchising. At present, we have franchises in West Bengal, Assam (Silchar), Jharkhand (Dhanbad) and Bhopal (Madhya Pradesh).”

With manufacturing facilities spread over 30,000 sq. ft., the company produces 500 thousand pieces of jewellery every year created by around 2000 skilled workers. Besides domestic distribution, Senco exports to countries like USA, UK, Singapore and Dubai. Over the years, the company has won several awards and accolades. Recently, it was recognised as “Leading retailer of India” by GJTCI (2014). Moreover, it has been named as one of the most trusted brands in the jewellery category in India as per India Brand Report 2014.