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Lite Bite Foods and Puranmal Foods tie-up to launch Signature brand of mithais

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Lite Bite Foods has joined hands with Puranmal Foods to launch Signature Sweets –  a mithai operation focusing on New Delhi and the NCR to begin with, and later on encapsulating various other geographies in India. Signature will start its operations by targeting the upcoming festive season, targeting corporate clients, large industrial houses, and high end consumers.

Signature is conceived as a boutique brand keeping in mind the need to explore the expanding sweet market of New Delhi, NCR in the high end B2C, B2B and later on in a QSR format. A JV between two industry stalwarts, will bring in their own set of expertise, wherein LBF with its distribution network, logistics and reach, along will Puranmal’s master sweetmakers, will usher in a new era of Indian sweet making. The Signature range of products will include Kaju Pista Roll, Kaju Katli, Milk Cake, Malai Doda, Nutberry, Dateberry, Kaju Anjeer Roll, Roasted Barfi, Soan Papdi, etc

Puranmal has been a partner of LBF for supplying products for their Mumbai outlets. With the Signature brand, it aims to provide a more personalized service by working directly with the customers. Signature will also offer personalized and specialty services such as custom flavour boxes or gift boxes, décor and design of sweets, unique dessert display and set-up at events, and new sweet flavours or combinations.

Speaking on the tie-up, Amit Burman and Rohit Aggarwal, Director (s) – Lite Bite Foods, said, “In the last couple of years, we have realized that there exists a big vacuum in the Indian sweets and savories categories within the high end B2C, B2B as well as QSR segment. While individual players have proliferated in the B2C segment, we sensed the potential of launching a brand that can truly become symbolic not only in the B2C category but in the high end industry circles as well. Puranmal, with a proven legacy behind them have had an impeccable track record was a natural choice. They already have a significant presence in Mumbai and had always shown keen interest in venturing into the capital city. And, we at LBF have always looked to introduce new verticals and it made perfect sense for us to partner with Puranmal on Signature”.

Deepti Chawla, Director – Puranmal Foods India (P) Ltd, said, “Our brand has continuously re-invented itself, both in terms of product portfolio and the target segment. After maintaining successful relationships with some of the giants in the hospitality industry, we realized the potential of replicating the same in North India too and Delhi/NCR with its pre-dominant North Indian population have always been big spenders on Indian sweets and savouries. LBF also shares our vision of providing products made of the highest quality of ingredients. We sincerely hope that Signature can fill the void for quality Indian sweets in the capital, thereby giving us a chance to showcase our expertise outside West India. The focus will be to start with limited product line, concentrating on making the phase profitable and then moving on to the next phase.”

Lite Bite Foods (LBF) commenced operations in 2001; today it has 12 brands under its F&B umbrella. Over the last decade, LBF has introduced unique and unconventional concepts in the rapidly growing F&B retail space under both Fine Dining and Casual Dining formats. It has manufacturing facilities in Gurgaon and and upcoming facility in Mumbai.

Puranmal Restaurant, famous for its quality Indian sweets and savouries, packaging and services, has a manufacturing facility at Andheri MIDC, which is ISO 22000 certified. It has recently launched an e-commerce facility, and has a wide retail distribution, and offers franchising opportunities.

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