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Nutrela’s festive promotion strategy

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Nutrela, the flagship brand of Ruchi Soya that  launched a special range of healthy, nutritious  soya snack and sweet mixes some time back has come out with a Raksha Bandhan special promotions. The range includes, easy-to-cook Nutrela Soya Dhokla, Nutrela Soya Khaman and Nutrela Soya Kheer.  As per the  promotional offer, customers can avail 20 percent off on Nutrela Soya Kheer.

Nutrela Soya Snack Mixes are available in 180 gm packs priced at Rs. 40 whereas Nutrela Soya Ready Sweet Mix (Soya Kheer) is available at Rs 50 per 180 gm pack. These products are available across all grocers, modern retail chains, supermarkets and standalone self-service stores.

Ruchi Soya Industries Limited, with a turnover of Rs. 30,000 crore, is India’s leading FMCG and India’s number one Cooking Oil and Soya Food Company.

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