Home Beauty & Wellness Emami Signs Hrithik Roshan as Brand Endorser

Emami Signs Hrithik Roshan as Brand Endorser


Aims to be a differentiator by urging men to ‘Be Interesting’ with its 6 exciting variants in a cluttered market driven by sex appeal. , the Rs1,821 crore major in Indiahas ventured into the competitive deodorant turf with the launch of its “HE” Deodorant. Bollywood Superstar has been roped in as brand ambassador for his charismatic macho appeal across urban and semi-urban demographies as a celluloid ‘superhero’ which complements the brand’s promise—‘Be Interesting’.

Emami spent Rs 443 crore on ads, promos last fiscal
In a sudden move, the government had last November demonetised high-value Rs 500 and Rs 1,000 notes, withdrawing at one stroke about 86 per cent of the total currency in circulation and leading to huge cash crunch across all sectors of the economy

The pan-India rollout of the product is currently under way. The product will be available across all markets focusing on 23 top cities including metros and mini metros, tier I and tier II cities in the North , West and East markets of the country in the initial phase. The brand will be introduced in Hyderabad and Bangalore markets in the 2nd phase.