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    Grandeur of Wal-Mart, Tradition of India

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    EXECUTIVE SUMMARY

    People all over the world are getting very conscious about their health and environment . This shows that over the next few years there is a huge opportunity for any venture working on sustainable development and for eco-friendly purposes, both monetarily and socially.

    MARKETING STRATEGY

    The “Veda?s Trends” chain of hypermarkets is positioned as a shopping destination for urban populations. It offers contemporary lifestyle and food items which are traditional and nature-centric. It appeals to the health conscious and pro-environment consumers. So “Veda?s Trends” caters to a narrow customer segment. It reinforces the sense of Indian tradition in the mind of customers.


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