Leading paint manufacturer Kansai Nerolac Paints has introduced first of its kind High Definition (HD) paint technology in India. Nerolac Impressions is the first range in this HD color technology.
To showcase the new product Kansai Nerolac has unveiled the campaign comprising of a breakthrough TVC and Digital Campaign featuring its brand ambassador Shah Rukh Khan. With this campaign, Nerolac reinvents its positioning through a new creative punch-line: “Jab Nerolac Impressions ka HD Paint lagega, toh ghar ke saath aapka bhi Impression badhega!!”
According to the company: “Enhanced with Micro-Embedded Brightness Boosters (MEBB’s), Nerolac’s Impressions range of interior emulsions now offers a sharper look and superior finish. This technology makes the color of your walls look far brighter, richer and cleaner than any other standard emulsion. Nerolac reinforces the concept of HD coalescing it with Paints which makes colors come alive on your wall.”
“High Definition has become synonymous with our lifestyle today. Based on this insight, we aim to extend this technology to homes as well through HD Paints. Having launched several innovative products under the Impressions brand in the past we hope to provide customers with a larger than life experience and take our offerings to the next level,” says Anuj Jain, Director (Decorative), Kansai Nerolac Paints.
Bobby Pawar-Director-Chief Creative Officer, South Asia at Publicis Worldwide Said: “We wanted to change the conversation that the category leader was having, and we had a product that could do that. So for Nerolac Impressions HD paint we shifted the conversation from emotions and the effect of the Color on relationships to the impact a great paint can have on the perceived value of your home and you. A great way to do it was a side-by-side perception demo.”