Sunfeast, from the house of ITC Foods, has forayed into the health biscuit segment with the launch of Sunfeast Farmlite. Made with oats and wheat fibre, the biscuit is available in two variants, namely, Sunfeast Farmlite Oats and Almonds and Sunfeast Farmlite Oats and Raisins.
Commenting on the move, Chitranjan Dar, Chief Executive Officer, ITC Foods, said: “Sunfeast has a premium presence in the biscuit market. With the launch of Sunfeast Farmlite, we have announced out entry into the health biscuit segment. The brand straddles the desirable space, where health meets taste.” He further added, “This product has been developed after in-depth research by our experts, Sunfeast Farmlite is a perfect combination of health and taste.”
Sunfeast Farmlite is priced at Rs 50 for a pack of 150gm and will be available across all super markets and retail stores in Mumbai.