The MobileStore has extended its lounge concept to Eastern India by opening The MobileStore Lounge in Kolkata at Ballygunge, Gariahat Road. The company soon plans to open more lounges in other cities of the region. Spread over 700 sq.ft., the outlet maximises the experience of mobile technology offering handset brands like Apple, Nokia, Sony, Samsung, HTC, BlackBerry, Karbonn, Lenovo and Lava.
Commenting on the concept, Himanshu Chakrawarti, CEO – The MobileStore, said: “The MobileStore Lounge is a unique experience and moves beyond live display into the realm of actual larger than life experience. With technology elements, live features and very friendly and intensively trained Tech Buddies, the experience of the Lounge is aimed at making the consumer at ease with technology.”
The MobileStore, part of the Essar group, claims to be the first and largest national chain of multi-brand and multi-service outlets that offer mobility solutions, handsets, accessories, connections, repairs, VAS etc. It has over 800 retail outlets across more than 100 cities. The MobileStore also retails in large format stores like Landmark, More, HyperCityand Staples.
The retailer now has Connect Stores, Experience Stores, Lounges, and Online Stores across the country.