Vegit, an agro division of Merino Group and a player in the ready to cook segment, has added a new product “Pav Bhaji Mix” in its already existing range of ready to cook mixes to further strengthen its presence in Indian market.The product will be available for Rs 60 at general and modern trade outlets, mom and pops shops, hyper and super markets across Delhi.
Speaking on the launch, Rajneesh Sharma, General Manager, Sales, Vegit, said: “We are delighted to launch the Pav Bhaji Mix. Today’s consumer demands convenience and we are committed to provide healthy, tasty and affordable ready to cook products to the Indian consumers, especially to ease out the life of homemakers and offer convenience to the next generation. At Vegit, we are driven by a single philosophy of offering only the best to our consumers across the globe. With key growth drivers- quality, consistency and ability to understand Indian consumer preferences, Vegit today is well entrenched player in Indian market.”
Vegit has a pan India presence with a network of over 5,000 dealers and outlets.