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    Technology: The Great Enabler


    Can retailers today survive without technology? The answer is a clear no. As the customer base of retailers goes up and they expand in scale, there is no alternative to technological innovations to stay ahead in the marketplace. Technology is a formidable force multiplier that helps take better business decisions, cut costs, increase operational efficiency, and boost the bottomline. Is technology expensive? The up-front acquisition costs may be high, but in the long run, it proves to be quite cost effective because of the return on investments it provides to the retailers.