Arredo Classic, an Italian furniture brand, has opened its first flagship store in Delhi at The Gallery on MG Road under the Blues Home division of fashion retailer Blues Clothing Company. Spread over 230 sq.mt., the home boutique showcases interior collections for bedroom, living and dining room.
Talking in an exclusive interview with Images Retail, Abhay Gupta, Executive Director, Blues Clothing Company, said: "We have recorded almost 100 percent sales targets in home category last year; so for the next 12 months our concentration would be to serve the customers with 50 lakh plus disposable income which is growing fastest in the luxury segment in India."
Gupta added: "The company feels that almost 20 percent business by revenue will come from this brand while almost 40 percent by volume would be the target to achieve. Initially, 20 percent of the company’s advertising budget will be used to give better visibility to the newly launched brand. Major platform for advertisements would be print media, events, and interior design specific magazines."
Each product of the brand’s collection is accompanied by a certificate of authenticity and guarantee that testifies the 100 percent "Made in Italy" production.
Blues Home is a division of Blues Clothing Company, one of the leading fashion retailers, engaged in retailing of home decor solutions. Apart from Arredo Classic, the company offers Versace Home, Ayaan, Jagtar, and Obsession among other brands.