US-based direct selling beauty and cosmetics brand Avon celebrated its 125 years anniversary Philippines recently. The event, a “Big, Bold, Beautiful Party” at Republiq Club, Resorts World in Pasay and was hosted by Lea Salonga, Ruffa Gutierrez and Angel Locsin, with singer Billy Crawford and make-up artist Lala Flores taking centrestage.
“The Philippines is a major market for Avon. Even with a tight budget, women buy Avon products as a treat for themselves and their family, and they are confident of the products because they’re something they are familiar with,” said Mike Gudgin, GM, Avon Philippines.
The direct-selling brand also paved way for women to earn, what with the high number of Avon Ladies who also help educate buyers on trends in beauty and skincare.