Geoffrey Beene, LLC has licensed Arvind Retail Ltd to manufacture and market its men’s apparel and non-apparel products. Under the agreement, Arvind, a vertically integrated company based in Bangalore, India, will have the rights to produce and market Geoffrey Beene products for its own retail format, Megamart stores, including franchisee operated Megamart branded stores, as well as wholesale in India.
“Geoffrey Beene is confident that Arvind has both the expertise and leverage to establish the brand in this important region of the world and expand the brand’s presence in Asia,” said G. Thompson Hutton, president and CEO, Geoffrey Beene, LLC.
J. Suresh, managing director & CEO, Arvind Lifestyle Brands Ltd & Arvind Retail Ltd, said, “We are delighted to bring one of the world’s best designer brands Geoffrey Beene, to India. Geoffrey Beene, with its unique design signature will bring a new dimension to formal dressing in India. The brand will substantially improve the value of our offerings in Megamart which is now emerging not only as India’s leading value retail chain, but a value retail chain with unmatched set of great brands both international & Indian.”
“The positioning of an iconic American designer brand at accessible price points is a perfect fit for the growing middle class in India,” said Merle Sloss, executive vice president and president of Licensing of Geoffrey Beene, LLC.
The initial term of the license agreement is through 2021, with renewal options that would extend the term through 2031. The product line includes tailored clothing, dress shirts, sportswear, jeans, active wear, footwear, belts, gloves, wallets, bags, accessories amongst others.
– IndiaRetailing Bureau